The final quarter of the year Q4 is the most important sales period for online businesses. With Christmas, New Year, and festive sales packed into a short time frame, brands compete aggressively for customer attention. Shoppers are active, but they are also distracted, overwhelmed, and quick to move on.

In this high-pressure environment, AI-powered push notifications have become one of the most effective ways to protect and grow sales, especially when delivered through a mobile app. Push notifications enable brands to reach customers in real time, deliver festive updates instantly, and drive repeat engagement when it matters most.

Imagine a customer visiting your fashion or beauty store with a very specific idea in mind. They want “that floral summer dress with puff sleeves they saw on Instagram” or “a lipstick shade similar to the one a celebrity wore in a reel.” Now pause for a moment and ask yourself how easy it is for them to describe that product accurately using text search.This challenge is increasingly common for fashion and beauty brands. Customers discover products visually across social platforms, creator content, and short-form videos, yet many online stores still rely heavily on keyword-based search. While text search remains useful for structured queries, it is not always the most natural way to explore visually driven products. This disconnect between how shoppers think and how they are asked to search quietly impacts traffic quality, engagement, conversion rates, and overall customer satisfaction. AI-powered visual search closes this gap by allowing customers to search using images rather than words, enabling faster discovery and higher intent matching across fashion and beauty catalogs.